Just Published! The 7 Costly Mistakes When Designing Your New Home

ABOUT PICASSO Signature Homes

At Picasso Signature Homes, we have spent over 5 years specializing in the art of crafting custom homes that are as unique as the individuals who inhabit them. With a portfolio of awe-inspiring residences in McAllen and its surrounding areas, we have established ourselves as true masters of our trade.

OUR CORE VALUES

Eddie Picasso - Owner and General Manager

I am Eddie, Founder and General Manager at Picasso Signature Homes. I am the anchor baby of a single, Mexican-immigrant, mother of two and I am also the son who couldn’t get away with stealing a toy car at the flea market at the age of 10. True story. For the better part of my adult life I have been on a relentless journey to prove a high school teacher wrong. That I could be a contributing member of society.

Soon, after high school I read a book on how to become a quick real estate millionaire with no money and sold my first contract on a home, wholesale. I was hooked. What I wanted to be when I grew up was in Real Estate. But, I did not become rich. In 2008, I earned my real estate license thinking that would speed up my success in life. By 2016, I was able to save just enough money to leave the oil and gas industry where I worked from my early 20’s to Mid 30’s.

In 2018, with the help of a partner, I began purchasing, renovating, and selling distressed homes and completed the first new-construction home in 2019.

I really wanted to be in real estate and earn the prestige that comes with being in real estate. The thing is that even though I was in real estate like I always wanted I still felt unfulfilled and yearned to help even more.

To make things worse, I felt terrible because I knew my kids were a reflection of me and I want them to be proud of their dad. I want them to love me and look up to me. I want them to tell their friends how I’m the best dad. How their dad can fix anything. I actually felt like a failure as a father.

Then, as if by chance, something amazing happened. I learned that a childhood friend was about to experience the horrible nightmare many encounter when building a new home. The frustrations and challenges that plague so many homeowners was traumatizing.

That's when I really understood and appreciated the struggles homeowners faced!

It was now crystal clear to me how to really make a difference, because clients were being taken advantage of by unprofessional, unethical and arrogant builders.

I also learned that hidden fees and overcharges were rampant and if we wanted to make a real difference we needed to commit to over-deliver on customer expectations.

As a result, we were able to improve communication through the entire home building process.

After I did that, we focused on tackling construction issues caused by cheap materials, cheap craftsmanship and overall cheap builds.

Suddenly, I was seeing a trending gap between homeowner expectations and home builder deficiencies.

That’s when I realized the secret to an enjoyable home building experience was outstanding customer service, over-delivering on value, quality craftsmanship, constant communication, honesty and full transparency.

My plan was to obsess over what was most important to homeowners when building a new home.

So we surveyed homeowners for feedback from experiences with other builders and found that home owners felt they were being lied to, constantly making them feel robbed and ripped off.

But, we didn’t stop there.

We found that homeowners were not being allowed to make their own selections in their “custom built” homes.

After that surprising revelation, we scrutinized our own home building process and created processes to make sure home owners could bring their ideas and personal selections to life in a truly enjoyable custom home building experience.

But there was still a problem…

The home building process is lengthy and complicated, at best and many homes were taking longer than expected to be built. Some projects were even being abandoned by unethical builders.

We ended up getting so frustrated that we decided to lay out every single step of the home building process and simplify it.

We chose to call it “The PICASSO Advantage”.

We thought that if we could create something that would make it possible to build the home clients wanted in an enjoyable and memorable way, we’d be really happy.

After detailing, simplifying, and improving the home building experience, we created “The PICASSO Advantage”.

I can now say we have a helpful, simple, personalized, and enjoyable home building process.

We then started to let other homeowners experience “The PICASSO Advantage”.

As a result of all this we were able to achieve the following:

We were able to build the Ayala Home, a one-of-a-kind, custom built home in 6 months with a really enjoyable process and memories that will last a lifetime.

After directing our focus to the custom home building process not only have we been able to build truly custom homes but we have also been able to improve the process for our spec homes and renovations making it a truly enjoyable and fulfilling process for both the team and our clients.

And in the end, all this means is that you are able to experience a custom built home with your personal touch, built on time, with no hidden fees, honesty, transparency, utmost customer experience and without the horrible nightmares posted on social media while having fun and creating memories even if you’ve been ripped off by other builders.

What sets Picasso Signature Homes apart from other home builders?

Big box builders are good – if you want to give them every penny you have and become number 1,028 on their list. I personally deliver stress-free and practically pampered service to every one of my clients. I deep-dive into your design and build with you to help you discover the hidden formula to invest your hard-earned money on your dream home. If you are not 100% satisfied then I will refund your down payment money out of my own wallet.

TESTIMONIALS

very professional, always kept us in the loop, prices were were very resonalble compared to others, we were trying to get our patio remodeled for about 2 years, we had around 7 contractors go, they would give the estimated but would follow up with us after i called them

larry